Full-Funnel Marketing

What Is Full-Funnel Marketing?

Full-funnel marketing is a strategy that targets users at every stage of the marketing funnel, from awareness to conversion, using native ads.

Examples of Full-Funnel Native Ads Strategy

• Top of Funnel (TOFU): Native ads for brand awareness.
• Middle of Funnel (MOFU): Educational content in native ads to drive consideration.
• Bottom of Funnel (BOFU): Retargeted native ads focused on conversion.

Key Points about Full-Funnel Marketing

• Covers the entire customer journey, improving brand familiarity and loyalty.
• Native ads work well in each funnel stage, delivering relevant content.
• Creates a cohesive brand experience from awareness to purchase.

Full-Funnel Marketing Best Practices

• Develop different ad creatives for each funnel stage.
• Track user progress through the funnel to adjust targeting and messaging.
• Use performance metrics at each stage to optimize the funnel.

Considerations

• Requires a comprehensive content strategy to match user intent.
• Measuring success may require advanced attribution models.
• Budget allocation must align with goals at each funnel stage.