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How USKA's Native Advertising Campaign Surpassed Recruitment Goals in Six Weeks

Goals and objectives

The objective of the campaign has been to spread awareness about USKA, but mainly to collect a bank of candidates within the caretaking business. USKA wants to make it easier for nurses and caretaking assistants to find employment, and at the same time, help hospitals and nursing homes find their perfect candidates. They want to be the number one matchmaking site when it comes to hiring within the caretaking industry, in Sweden. 

We wanted to: 

  • Hit the relevant target group 
  • Attract them 
  • Generate 1000 leads (candidates) in six weeks. 
  • Total budget: 100 000 SEK (€10 000)

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