If a video was the drip of today’s communication, music would certainly be the sheesh. At least according to Genz and their slang. Those two engaging formats can’t live without each other on social platforms. Young people in Croatia, especially generation Z, live through music. It is an important part of their daily routine, whether they listen to it offline or on social media.
A1 is one of the biggest and most innovative telecom providers in Croatia. They wanted to promote their new music platform for a young audience - the A1 Xplore Music by Deezer. It was a new service on the market which enabled A1 users to get Deezer exclusively through their A1 app. Users could listen to their favorite songs and the most trendy TikTok music hits. Also, the app offered bonus points for everyone who made fun TikToks using the music found inside the Xplore Music by Deezer.
Since the target was “the notorious” and challenging generation Z, A1 needed a strong and memorable campaign to become the top of everyone’s mind as a great music service provider. 24sata and JoomBoos are experts when it comes to making content and campaigns for Genz so our collaboration with A1 was a lit fit. We wanted to tell young Croats how they can listen to their favorite musicians by using Deezer inside their “My A1” app.