Goals and objectives
"#ConnectLife - the podcast by A1" aims to entertain and inform listeners with the latest developments in digitization and by providing a glimpse into the digital future. "A1 works on Austria's digital infrastructure every day; we accompany people with our products and services through their private everyday life as well as in their business life. With the #ConnectLife podcast, we want to share our expertise with interested parties, connect and resonate with them and dive deeper into digitization topics," says Group spokesman Michael Höfler, explaining the motivation for this new podcast. In addition, the listener should be drawn to A1's other content and topics by staying on the #ConnecLife page. With its own podcast, A1 also wants to reach target groups that are not necessarily touched otherwise. In a world overcrowded with digital information and news – audio content is a more personal, individual format, allowing to multitask and to choose when and how log to dive into topics of personal interest.