Skip to main content

What Made Taffel's St. Martin's Day Campaign Chip-tastic: Unveiling the Quirky Secrets Behind the Crunch

Goals and objectives

St. Martin's Day (called Mortens Evening in Danish) is a tradition celebrated the 10th of November in Denmark. This day we celebrate the memory of Martin of Tours (in Danish, Sankt Morten) and eat duck. In some parts of Denmark people eat potato chips to their duck so the objective was to make them buy and eat the right chips, TAFFEL chips.

This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now or login to your account