Goals and objectives
BREAKING NEWS. Welcome to Croatia - the center stage for a critical challenge. Here are the facts: Croatia is Europe’s most obese nation. A significant 65% of adults and 35% of children are dealing with overweight issues. Croatian adults lead the rest of Europe, while children claim the fifth spot.
The data published by Croatian Institute of Public Health and Eurostat, has concerned this Mediterranean country in the spring of 2023. Experts and officials are raising the alarm: the root causes are insufficient physical activity coupled with a pronounced predilection for bakery products and sweets.
In the midst of this health challenge, coolinarika.com, the largest regional culinary platform with a +700,000 monthly users and +200,000 recipes, owned by the largest regional food company Podravka, is stepping up. Their mission is two-fold: to utilise strong dataset on healthy eating to help the community, and a strategic vision to connect with the upcoming Generation Z, who are steering the course of new food trends towards a healthier future.
They’ve approached us with a challenge: how can Coolinarika empower its users, especially the Gen Z, to make healthier food choices with the help of the generative AI technology?
This were our goals:
- SOCIAL IMPACT – to engage Croatian community to make healthier food choices.
- THOUGHT LEADERSHIP - to strengthen the position of Coolinarika as a relevant partner who anticipate users’ needs, while adapting to evolving technology standards.
- BUSINESS IMPACT – to leverage Coolinarika’s rich dataset on healthy eating to expand Gen Z user base.