Goals and objectives
The information officials of the city council has an assignment from the politicians to reach the citizens of Helsingborg with information about what the city actually do with their tax money. Heighten the awareness about service, possibilities and options in the city and create a feeling of inclusion and positivism towards the city they live in. That means they have to be where the citizens actually are themselves - and in a way that actually get them to read the information.
Hd.se is the by far largest news platform in the Helsingborg area and the place where most citizens go to for information and news. But also the one media that investigates the city council and their business the most thoroughly.
The biggest task was to create cooperation where hd.se could keep its independence both among their own staff, but also in the eyes of the citizens of Helsingborg. And most importantly create a platform where the citizens would take part of the stories and the information in a new way, with more willingness and honest interest.