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What Made Taffel's St. Martin's Day Campaign Chip-tastic: Unveiling the Quirky Secrets Behind the Crunch

Goals and objectives

St. Martin's Day (called Mortens Evening in Danish) is a tradition celebrated the 10th of November in Denmark. This day we celebrate the memory of Martin of Tours (in Danish, Sankt Morten) and eat duck. In some parts of Denmark people eat potato chips to their duck so the objective was to make them buy and eat the right chips, TAFFEL chips.