Goals and objectives
#ClimateActionPH was prompted by the urgent need to educate the community about the true costs of a continued dependence on unsustainable energy sources. The series zoomed in on climate change, its major contributors and its immediate impact. In this regard, the country’s level of vulnerability has serious implications: damage to the economy, food insecurity, loss of livelihood, and deaths.
At a time when global efforts are being forged, it is critical for the Philippines to acknowledge these consequences and consider potential shifts towards renewable energy alternatives as part of its effort to cut greenhouse gas emissions. Together with the government’s pledge to reduce emissions by 70% by 2030, there is also a need for the community to show support and an understanding of this urgency.
For the second phase of #ClimateActionPH, Rappler partnered with Climate Reality Philippines to sustain the campaign’s main objective of igniting a sense of urgency in the Filipino community. On top of this, the series aimed to engage with readers by providing more immersive and interactive content to inspire readers to speak out and act as advocates of Climate Action.