Goals and objectives
Go for what’s best – not what’s in front of you
What can you do with 100,000 SEK? In the CMore case, we grew the spending by 650% by answering the question of what we are capable of delivering.
We need to promote season two of our premium shows and win new subscriptions. That was the essence of the brief from the streaming service provider CMore.
Bonnier News Brand Studio challenged the brief, budget and scope. We presented a solution that made the client understand our capabilities and what we can do for not just a new season promotion but for them as a client and their business objectives. The outcome was a reallocation and bump up in budget a 650% increase in spending.
The solution deliverables (content and formats) have since been incorporated in all sales presentations exemplifying a case covering real storytelling to drive brand and offering consideration combined with intelligent conversion through custom-developed display ads generating additional IO revenue.