Goals and objectives
This is the story of how Schibsted Content Studio managed to engage the entire Swedish National Arena with our content.
And how the rest of Sweden watched it on national tv.
It is also the story of how Schibsted Content Studio created high quality content in an exclusive magazine for our client.
A magazine that the client chose to distribute by Sweden’s largest daily, on the Swedish National Arena, in sportbars throughout Sweden – and on location in France during the Uefa Euro 2016.
Via its brand ”Norrlands Guld”, the big Swedish brewery Spendrups is one of the main sponsors of the Swedish National Soccer Team. During the UEFA Euro 2016, Norrlands Guld wanted to tighten it’s brand to Swedish soccer and the huge interest in the Championship.
At the same time, Sweden’s largest daily news paper Aftonbladet has the most popular Sport edition in Sportbladet. Its pink colour is a unique and strong trademark in Sweden, exclusively used by Sportbladet.
Norrlands Guld wanted to take position as a brand for the fans, and wanted to take the fans to the sport and the players.