Goals and objectives
Mia Femtech, offering breast enhancements, had the ambition to introduce its brand to the Swedish market. By providing a solution for women’s individual needs, they aimed to establish themselves and raise awareness about their services. To build an effective communication strategy and find the right tone and target audience in Sweden, a well-thought-out 360-degree solution was implemented.
In exclusive interviews, which were published digitally and in print, three women chose to openly share their thoughts and considerations about why they wanted to change their breasts. The content was also shared on social media and in newsletters for greater dissemination. Through a close collaboration with the amelia editors and the founder Amelia Adamo, a natural bridge was created between the editorial and commercial aspects. To put Mia Femtech in focus and underline the company’s role in technology and innovation, native articles were also created in Dagens Industri.
Together with Mia Femtech we arranged and hosted a spectacular event with the theme “Beautiful – but for who?” where Amelia’s readers got to listen to some of Sweden’s most well-known voices who talked, reasoned and discussed standards and beauty.