Goals and objectives
Innovation Norway is the Norwegian Government's most important organ for innovation and development of Norwegian enterprises and industry. Innovation Norway are responsible for the development and maintenance of Visitnorway.no – the official travel guide to Norway.
Norwegian travelling habits has changed towards more often spending their holiday and leisure trips abroad.
The main objective of this project was to increase Norwegians' interest in domestic travel, by providing people with more «reasons to go».
On completion of this campaign, the target audience will ultimately:
- Have gained knowledge about travel opportunities in Norway, and discovered new destinations.
- Have increased their interest to travel in Norway, both for leisure trips and long-stay.
- Have gained knowledge about where to go for inspiration and information about travelling in Norway.
- Have changed their perception of Norway being «too expensive to travel», towards understanding the value of travelling in
Norway and thinking it is well worth it.