Goals and objectives
Being a beauty brand, how do you create engagement and love-ability for your brand? And how do you – in a trustworthy way – help young teenage girls feel more confident about themselves, and share love and support for each other?
We set aside the normal product-oriented agenda and communicated self-confidence, friendship and good karma to give the young girls a self-confidence booster – and most importantly, help them feel more secure about themselves and support each other.
Garnier Pure Active wanted to appeal to the next generation of teenage girls. The market is highly competitive, with rival brands getting a lot of traction and attention from the target audiences through social media channels. To make an impact, Garnier wanted to deliver a meaningful message and create real value for teenage girls. Studies show that low confidence is an issue among teenage girls and that 76% of all girls want to change something about themselves – something Garnier would love to address!