Goals and objectives
The Client called us to develop a campaign in order to increase their own brand awareness and reputation through the promotion of a healthy diet and an active lifestyle. Herbalife needed to achieve the benefit of their products to get together with an active lifestyle. During the kick-off meeting, we went deep into Herbalife World together with the Client and we discovered that Herbalife products are strongly related to a constant commitment by those who decide to use them not only to lose weight but also to gain a new life balance for their own lives.