Goals and objectives
New Zealand hearing loss: a background
One in six New Zealanders have a hearing loss of some degree - usually developing gradually with age.
But there are several barriers for Kiwis around life-changing hearing devices including pricing, misconceptions about how they look and feel, confusion about what hearing loss entails, and social stigma.
In order to gain cut-through and resonate with multi-generational New Zealanders, a fresh and creative storytelling perspective was needed.
Championing better hearing
Triton Hearing - a leading hearing device provider in New Zealand - wanted to reframe the conversation about hearing loss, and help Kiwis reconnect with their world and their loved ones through providing gift vouchers for hearing tests. Stuff’s task was to use creatively compelling content to:
- Drive category growth
- Generate sales by encouraging the audio-impaired to book a test