How Ford Drove Engagement and Affirmed F150's Status as Canada's Best Pickup Truck through Native Content Marketing

In December 2016, Ford Canada needed a national, bilingual campaign that both celebrated the history and highlighted the cutting-edge technology of its F150 pickup truck. Ford wanted to affirm the F150 as Canada’s undisputed best pickup truck and highlight their continual commitment to innovation. Ford also wanted this celebratory message to be communicated authentically and did not want it to be interruptive to consumers.