How SEAT Leveraged Native Advertising and Influencer Partnerships to Target Young Women in Austria

Automobile manufacturer SEAT gave a brand lift to its model SEAT Ibiza, which is aimed to appeal to young women. The objective of a campaign in Austria was to position the brand SEAT Ibiza in a young (18-35 years), female target group and raise awareness for the new SEAT Ibiza model in Austria by using native advertising and sponsored content. To achieve this, SEAT approached Styria Content Creation (SCC) to create a native advertising campaign that should be interactive and should cater to the interests and lifestyle of the internet & social media affine target group by using different elements, including video and social media platforms, to reach the greatest number of people.