Goals and objectives
Building a storytelling platform in anticipation of Ford’s upcoming release of its 100% electric SUV is our primary goal. We aim to bolster Ford’s new ”premium” positioning by immersing ourselves in the realm of adventure, exploration, and discovery as integral aspects of a lifestyle. This is the essence of ”The New Explorer” project that we’ve undertaken for the client, leveraging digital and social platforms of il Corriere della Sera and the television channel La7, with a comprehensive four-week media strategy.
Our efforts have resulted in the creation of compelling video content, comprising two 5-minute segments tailored for digital platforms and two 90-second clips designed for television broadcast.
To maximize impact, the television airing of our videos occurred outside of traditional commercial breaks, seamlessly integrated as branded content segments. Meanwhile, Ford’s promotional spot for the new SUV was featured during the commercial breaks, ensuring a cohesive and impactful brand presence.