How The Macallan and Forbes Partnered to Capture the Next Generation of Whisky Enthusiasts

The Macallan partnered with Forbes BrandVoice to drive brand awareness of their Double Cask 12 Years Old whisky. Founded in 1824, The Macallan has built a reputation as one of the world's finest single malt whiskies, but the brand was looking to reach a new audience—the next generation of influential millennial whisky enthusiasts.