Goals and objectives
This is the story of how Schibsted Content Studio managed to engage the entire Swedish National Arena with our native content. And how the rest of Sweden watched it on national tv.
It is also the story of how Schibsted Content Studio created high quality content on Scandinavia’s largest sports website – attracting over 100 000 readers – and was given high ranks in all the measurements done after the campaign.
Via its brand ”Norrlands Guld”, the big Swedish brewery Spendrups is one of the main sponsors of the Swedish National Soccer Team. During the UEFA Euro championship in 2016, Norrlands Guld wanted to tighten its brand to Swedish soccer and the huge interest in the Championship.
Norrlands Guld wanted to take position as a brand for the fans, and wanted to take the fans to the sport and the players.
Aftonbladets sport site – Sportbladet – is by far the largest sports site in Sweden, and also in Scandinavia. The pink colour is a unique and strong trademark in Sweden, exclusively used by Sportbladet.