Goals and objectives
The goal was to work with Edblad and the ELLE editorial team to create conversion, awareness and knowledge about Edblad’s jewellery, from both old and new collections. The overall aim was to create an interesting TikTok video that felt authentic, inspiring and engaging to the target audience.
To achieve this goal, we produced an episode of the editorial video format ”ELLE First Look”. Here we used ELLE’s fashion editor Amie Chorr to create an editorial and credible feel as ELLE’s readers trust ELLE to always give them relevant and trend-conscious recommendations. ELLE’s target group has a great interest in fashion and appreciates seeing people from the editorial team.