Goals and objectives
Dovy Kitchens (Dovy Keukens) is the reference for custom-built kitchens in Belgium. In addition to a traditional advertising approach, Dovy Kitchens places high emphasis on inspiring and informing potential customers. To this end, Ads & Data Brand Studio developed an always on approach in which various native aspects complement each other under 1 big heading, our building and remodelling platform: Onderdak. Translated in EN as “Shelter”.
’Onderdak’ forms the native umbrella under which the overall campaign was developed to get and keep Dovy Kitchens top of mind in a creative and inspiring way. The diversity and complementarity of the approach makes this campaign very natural and integrated, always starting from the inspirational factor for a more engaged target group.
For Dovy Kitchens, we created a full native package of native content print articles, native content digital articles, including video, trailering, billboarding, native & active product integration, blogs, social posts, pauze button, in-store display-activation and even partner mailings within 1 total concept and 1 look & feel.
The online magazine of the 2 TV-formats has been integrated in the Onderdak-platform and was developed to create a natural but direct interaction between content in the program and online (in depth), built up by editorial articles and online video’s, all created by our content team. The online articles were triggered via native banners at all Mediahuis news sites.
Via Online & Print we went into detail on the product variety and quality, in the TV-formats we highlighted the inspiration & functionality. A perfect combination of reach and relevance.