Goals and objectives
TELENOR TAKES ON THE ROLE AS NORWAY’S DIGITAL PROTECTOR
“Command+Shift+3” was distributed in the summer of 2023. It was part of a concept we called ”Norway attends a digital security course”, that spanned throughout 2023. The goal was to ensure that Telenor has a direct impact on how Norwegians deal with digital threats in everyday life.
CAMPAIGN GOAL
The campaign goal was to increase awareness around identity theft in social media – especially among women – and the role Telenor plays in providing Norwegians with a safer digital life. This includes being the best advisor and offering security solutions through their subscriptions.