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Case study: What Made Shooster's Urban Ambassadors Campaign a Hit: Analyzing the Impact of Engaging Content and Instagram Challenges.
Case study: How Coca Cola and JoomBoos Threw a Party on YouTube: The Epic Tale of "Shared Dream" Series.
Case study: What Made National Book Store's Kris Faves & Finds Campaign a Social Media Sensation: A Blend of Authenticity and Unexpected Celebrity Influence