Goals and objectives
Adults breathe 22,000 times daily. With the air we inhale more than 7,000 microplastic particles. These unseen particles traverse atmospheres, meddle with our climate, and infiltrate our bodies, bringing along a cocktail of heavy metals, allergens, and toxins. In Europe, already more than 150 million people suffer from at least one chronic form of allergy and it is estimated that by 2025, allergies will affect half of the entire population of the EU. Is that related to the fact that global annual production of plastics has skyrocketed from 2 million tons in 1950 to more than 450 million tons today?
The JGL, leading Croatian pharmaceutical company operating across ten markets, is on a mission to elevate its production standards and amplify its positive impact on the community. Through a rigorously controlled process, JGL has earned the microplastic-free certification for its flagship Aqua Maris nasal sprays, from the EU’s notifying body. This positions JGL as the pioneer - with the world’s first certified medicinal product entirely free of microplastics.
How can Aqua Maris empower it’s community? Our goals were clear:
- SOCIAL IMPACT – to provide scientifically proven solutions and empower consumers with a proactive approach to healthcare. By reducing your microplastic intake, not only only does it benefit our health, but it also fights climate change.
- THOUGHT LEADERSHIP - to strengthen the position of Aqua Maris as a relevant partner who anticipates consumers’ needs.
- ENGAGEMENT - to strengthen the relationships with consumers and encourage them to use Aqua Maris.