Goals and objectives
The largest energy producer on the Czech market reacted in time to the emerging energy crisis in February 2022. They approached us to create a native campaign aimed at introducing readers to the possibilities of cutting down energy consumption. With a topic like this, it is important to present the information as clearly as possible so that even those who have not been interested or do not understand the technical issues can understand it. The engaging infographics played a major role in simplifying the topic and made more complex information much clearer with its interactive elements.