Goals and objectives
The Ledger campaign was launched with the purpose to drive awareness and educate the audience about Ledger's offering and the concept of the Ledger wallet. Custom content was created that was tailored to specific media and audiences, to increase engagement and time spent with the brand.
The campaign brought Ledger to the forefront with current and future crypto owners who were already deeply engaged across the ecosystem through conversations around crypto, security and the Ledger wallet. +10 paid partnerships and influencers were part of the campaign.
Native articles were launched across Yahoo Finance, TechCrunch, and Engadget to reach a broad audience with different interests, tackling the Ledger brand from different angles. Also, three custom videos were created and distributed across both the Yahoo Finance website as well as social media. This content was produced with the intent of it being able to be shared on Ledger’s platforms to further communicate to their customers.