Quality not quantity will bring native advertising forward: Q&A with Simone Krouwer
Q&A with Simone Krouwer Researcher, University of Antwerp (Belgium). Connect What does the future hold for native advertising? The future of native advertising on... Read More
Simone Krouwer
Simone Krouwer is a PhD researcher at the communications department of the University of Antwerp (Belgium). She is highly interested in the blurring lines between... Read More
Study: does the type of label influence readers’ evaluations of native ads?
By Simone Krouwer PhD researcher at the communications department of University of Antwerp, Belgium Connect Many publishers and advertisers mention the importance of transparency in native... Read More
Study suggests 4 key factors that influence reader evaluations of native ads in mobile news apps
By Simone Krouwer In consultation with the study’s authors, Colin Campbell & Nathaniel J. Evans PhD researcher at the communications department of University of Antwerp, Belgium... Read More
Banners are Just as Effective as Labels in Terms of Ad Recognition
By Simone Krouwer In consultation with the study’s authors, Colin Campbell & Nathaniel J. Evans PhD researcher at the communcations department of University of Antwerp,... Read More
Native Ads on News Websites: Why We Should Focus More on Readers’ Involvement
By Simone Krouwer PhD researcher, communications department University of Antwerp, Belgium Connect In the past years, many news companies have started to offer native advertising to... Read More
What Do Readers Think About Native Advertising? 3 Lessons Learned
By Ilse Peeters Research Manager, de Persgroep Advertising Brussels, Belgium Connect Native advertising is becoming increasingly popular, but it is also a cause for concern... Read More