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Humanising AI – How Publishers Can Help Brands Make the Emotional Connections to Really Cut Through
Richard Pattinson
Ruth Holland
Speakers: Richard Pattinson, SVP, BBC StoryWorks and Ruth Holland, Executive Producer at BBC Studios (UK)
With AI companies facing a profound trust deficit, this presentation explores the science behind emotionally-connective storytelling that builds trust, shifts perceptions, and ultimately drives action. Drawing on our insights on AI and technology storytelling effectiveness, including from BBC StoryWorks’ Science of Engagement (SoE) bespoke measurement tool, we’ll share powerful insights on how publishers can materially enhance brand metrics for tech and AI companies.
