A story of employer branding and native advertising in perfect harmony
In today’s competitive business landscape, attracting and retaining top talent is more critical than ever. Employer branding plays a pivotal role in this endeavour, and to harness its full potential we have to be creative.
So what to do?
Mikaela Folkestad, the CEO of Schibsted Partnerstudio in Norway, has some interesting insights to share on this topic.
In this webinar, she will explore the dynamic synergy between employer branding and native advertising, and show how these two pillars combine to create a powerful force.
We promise that you will be in great company
Mikaela Folkestad is the CEO of one of Norway's largest content studios Schibsted Partnerstudio. She has previously worked within business and product development and tech in Partnerstudio, and brand management in Orkla.
In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.
Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.
His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.
Erin oversees content strategy and insights at Nativo, working with some of the largest and best-known brands across healthcare, CPG, travel, finance, B2B, tech and more. An insights evangelist, she has pioneered many of the company's insights solutions and processes. Erin distills the most important learnings from over a decade of experience in content production and creative strategy into clear, actionable guidance that helps brands get ahead in the era of branded content.
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