Erin Tye

Erin oversees content strategy and insights at Nativo, working with some of the largest and best-known brands across healthcare, CPG, travel, finance, B2B, tech and more. An insights evangelist, she has pioneered many of the company's insights solutions and processes. Erin distills the most important learnings from over a decade of experience in content production and creative strategy into clear, actionable guidance that helps brands get ahead in the era of branded content.