This content is for members only
Supercharge your native advertising campaign
As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.
How to measure the success of a native ad campaign
With Andy Sitta on August 21, 2023
Andy Sitta, the head of Seznam Brand Studio in the Czech Republic, believes evaluating a campaign’s success is still crucial – but only if done correctly. Here are the metrics to use and the ones to avoid.
With Kristine Kaalund
With Annie Granatstein
