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How native advertisers should respond to the end of third-party cookies
With Rickard Lawson on August 21, 2023
Rickard Lawson, the outgoing Chief Marketing Officer of Strossle, says that native advertising professionals should welcome the demise of third-party cookies. He argues that digital tracking and behavioural targeting have never really worked and only end up "pissing people off". In this interview, he shares what native advertisers should do instead.
With Mikaela Folkestad
With Kristine Kaalund
With Annie Granatstein
