Native Advertising Defined

The Native Advertising Institute Defines Native Advertising as:

Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.

What Can be Considered Native Advertising?

Many formats fit this definition. Some of the most common are:

Advertorials in newspapers and magazines.
Advertiser funded programming on broadcast- or web tv.
Promoted or sponsored posts on social media like Facebook, LinkedIn and Twitter.