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Why The Native Advertising Powerhouse?

The podcast is a tribute to all the professionals out there working hard to raise the bar for native advertising. We’d love to help publishers worldwide find answers to organizational, strategical and tactical challenges related to native advertising and help them build a native advertising powerhouse. In order to do so, giving industry professionals a voice and letting them share their personal experiences could ultimately help us all become better marketers.

What does the show cover?

The episodes are usually 30-60 min long. Just long enough to enjoy it during your daily commute, while you cook, are on the treadmill or taking your dog for a walk (that’s if you have a dog, cook or like exercises).

The show includes:

  • A Special Guest
  • Industry insights from native advertising professionals
  • Good advice for your own future endeavours 

Please note: Detailed show notes are published as a blog on the NAI blog shortly after the podcast goes live. You can view the entire list of show notes below.
You can also subscribe to a dedicated email list that will notify you, once a new episode is released.

 

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Important Notes

The Native Advertising Powerhouse is hosted by Jesper Laursen, Founder, and CEO of the Native Advertising Institute.

Jesper Laursen takes questions on the show occasionally. If you’d like your question answered, you can tag it on Twitter using #NativeAdPowerhouse or write us at hello@native-institute.com

Jesper would love you to review the show. Go to iTunes and let’s make that happen.

 

How do I subscribe?

Subscribe on iTunesSoundcloud, Stitcher or Pocket Casts

 

Podcast #9

With Mary Gail Pezzimenti, VP of Content at CBS Interactive

In this episode, we welcome Mary Gail Pezzimenti, VP of Content at CBS Interactive, who shares her thoughts and experiences from being in the branded content game for over a decade.

Click here to see show notes

Podcast #8

With Juliane Sydow, Director of Axel Springer Brand Studio

How does a brand studio successfully work with native advertising across multiple brands within a publisher? What are the benefits and challenges of having such a setup? And how do you position yourself in a growing native advertising market as a brand studio?

Click here to see show notes

Podcast #7

With Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications.

How do you become just as successful as the big native ad studios such as T Brand Studio and Atlantic Re:think? How can you become more innovative and creative? And what does the mystical term ‘Brand Detachment Disorder’ have to do with anything?

Click here to see show notes

Podcast #6

With David Landes, Content Director at Tale Content Creators

Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios versus content agencies? And how is going from the publishers’ side to the agency side?

Click here to see show notes

Podcast #5

With Anna Arvidsson, Head of Bonnier News Brand Studio

How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News Brand Studio succeeded with having a place at the news desk?

Click here to see show notes

Podcast #4

With Tim Clark, VP, Head of Native Advertising at SAP

How did SAP, the big multi-national software company, get into native advertising? What is the goal for using native advertising and how do they measure success? And which other projects do they work on besides doing native advertising with Forbes?

Click here to see show notes

 

Podcast #3

With Melanie Deziel, Branded Content Consultant and Founder of StoryFuel

How do you make brands understand that they need to let go and keep out of the storyline?
What can you do to make sure no one steals your idea?
Which role do creatives play in the sales process and what is the best advice for selling native advertising?

Click here to see show notes 

Podcast #2

With Fara Warner, Journalist and Digital Media Expert

How do you succeed in getting a great relationship with your brand clients and create value for both the audience and the advertiser?
What is the importance of setting guidelines and boundaries?
And which role do salespeople have in the process?

Click here to see show notes

Podcast #1

With Graham McDonnell, International Creative Director, T Brand Studio, New York Times

How do you start op a studio from scratch?
Who do you hire and how do you handle it when your team starts to grow?
And how much should native advertising mimic the design of your editorial content?

Click here to see show notes

 

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