Native Advertising Institute -

Blog posts by Native Advertising Institute

Types and Formats of Native Advertising in 2025

What is an Advertorial? The Complete Guide

How a pivot to Facebook helped a Philippine brand reach backyard breeders

10 Experts on The Secret to Good Native Advertising

How Pantene Increased Awareness with Selena Gomez as Ambassador

New Study: Native Advertising Have the Power to Connect

Why You Can't Have Content Without a Content Strategy

Shout Out to Brands: Be Brave, Let Go and Trust the Native Ad Studio

How Not to Suck at Video Marketing

How a Global Financial Services Firm Grew Awareness Using AI & Native Advertising

A digital playground for elusive Gen Z create a long-term relationship with a big Slovenian brand

Everyone Seems Lost on How to Best Use Their Data

T Brand Studio's Creative Process and Most Essential Learnings

How to use native advertising on social media

Award-winning native: Out-of-this-world graphics draw public into a Hong Kong art exhibition

Brands Should Add Native Advertising to Their Digital Marketing Toolset

What is the secret to good native advertising?

Native advertising on a small budget: Engaging financial literacy campaign connects with families

Chad Pollitt: Why Native Will Win As Paid Distribution Channel

Emotional film about an abandoned fish farm in Greece delivers a powerful message

Native Advertising in India: How one company set the benchmark

9 Books Native Advertisers Need to Read - and Why

How Brands Can Succeed With Content on Social Media

How Brands and Publishers Can Create a Sustainable Native Ecosystem

How the Ford Ranger Was Promoted by Defining Toughness in Native Articles

The Washington Post’s Brand Studio: Story First, Last and Always

The Standard for Native Ads are Almost Higher Than for Journalism

"Agencies are Letting Brands Get Away with Sloppy Briefs and Price Cutting"

Tom Jenen: Programmatic doesn't pay off

Q&A: Here's the Challenges Programmatic Native Needs to Overcome

6 Things All Brands and Publishers Need to Know About Native Advertising

Ed Sheeran and Sweden's strongest man: How a YouTube series engaged a young audience

Native Advertising in the Philippines: the Process of a Local Publisher

The Importance of Creating Quick Content to Stand Out as a Brand

How SAP Accidentally Expanded Into Native Advertising - And Why They Keep Expanding

How Drugstore Promoted Sun Cream to Young People with Provocative Awareness Campaign

3 Secrets to LinkedIn Ads That Marketers Tend to Overlook

The 9 Most Important Learnings from Native Ad Studios Around the World

Why Snapchat Should Play a Bigger Role in Your Native Advertising Strategy - And How to Do It Right

"There Would Be No Ad Blockers If There Were No Shitty Ads"

Google: Native Advertising Is the Future of Advertising

Today's example of prime native advertising: Dear Kitten

NAI founder: No one benefits from misleading readers

How to Use Influencer Marketing in B2B

How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads

T Brand Studio: 12 Tips for Creating Killer Content

Geotargeting Is Not Enough When Creating Local Native Advertising

Thinking Like a Journalist Will Make You Awesome at Native Advertising

Ad Blocking and Native Advertising - Friends or Enemies?

Brands and Publishers Must Remain Somewhat Sceptical of Trends

Boston Globe Media's Brand Studio Works Like a Mini-Newsroom

Bidtellect CEO: Partnerships Will Be Necessary on the Tech Side of Native

How Publishers Can Set Up Successful in-house Content Studio Teams

3 inspiring examples of Native Advertising Awards entries