Talk: Why greenwashing can damage a publisher’s credibility (and how to avoid it)
With Kristine Kaalund
Kristine is Creative Director at Politiken Brand Studio. Politiken is the largest quality news media in Denmark. Politiken Brand Studio creates relevant and credible stories that matter – both for the end user and our commercial collaborators. We help brands push agendas and reach their goals based on high quality journalism and effective story telling. With several years of experience within the field of branded content, Kristine is driven by creating high end and relevant content – always with a story first-mindset with the aim of inspiring and engaging.