Chad Pollitt

Author, International Speaker, Marketing Professor

Chad Pollitt, a leading expert in audience building and content distribution is VP of Audience at Native Advertising Institute. He is a former VP and Co-founder of Relevance. He was named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

Blog posts

Article

Programmatic Native Advertising: 6 Expert Tips

Where PPC and display advertising were good at distributing salesy mid- to bottom-funnel content, programmatic native advertising proved good at di ...

Chad Pollitt

896

Article

The 2018 Native Advertising Technology Landscape

In 2017 the Native Advertising Institute (NAI) took on an ambitious project to map the entire native advertising technology landscape. It was a lot ...

Chad Pollitt

632

Article

5 Native Ad Solutions for Ecommerce Companies

For the most part, native advertising is primarily known as a top-funnel content distribution channel. Well, not all brands create and distribute t ...

Chad Pollitt

701

Article

Outbrain Now Offers Marketers Lookalike Audience Targeting

The concept of distributing content by targeting lookalike audiences is pretty simple to understand and has been around since 2013 for just a few a ...

Chad Pollitt

Article

Is your content marketing strategy obsolete?

We have a serious problem in content marketing, and today is the day I’m going to start pointing fingers.For the last several years, there’s been a ...

Chad Pollitt

Article

Influencer Marketing or Influencer Advertising – What’s the Difference?

For the last several years now there’s been a lot of buzz surrounding influencer marketing as a tactic. And with good reason, too. Working with inf ...

Chad Pollitt

682

Blog posts

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