Talk: How TikTok and real stories can help brands reach Gen Z
With Annie Granatstein
Annie Granatstein joined Marriott International in early 2021 as VP, Content Marketing, marrying her passions for storytelling and travel in one role! Her team spearheads editorial, film, social and digital content globally for 30+ hotel brands and Marriott Bonvoy. Out of the gate, her team’s inventive work was honored by Webby, Native Advertising, Telly, and Adrian.
Prior to Marriott, she ran multimedia content at Edelman, across diverse clients like HPE and eBay. Previously, she headed The Washington Post’s content agency, pioneering award-winning multimedia journalistic programs for hundreds of iconic brands, including Mercedes, Coca-Cola, Ikea, Amazon Prime Video, Hulu, and Canon.