Outstream Video

What Is Outstream Video?

Outstream video ads are video ads that appear outside of traditional video content, such as within articles, social media feeds, or other forms of editorial content. Unlike instream ads, outstream videos play independently of existing video players.

Examples of Outstream Video

• In-Article Video: A video ad that appears within a news article, auto-playing as the user scrolls through the content.
• Social Feed Video: A video ad embedded in a user’s social media feed, separate from video posts.

Key Points about Outstream Video

• Outstream videos are often viewed as less intrusive than instream ads since they appear within content that users are already consuming.
• These ads increase video inventory availability for publishers, offering more placement opportunities.
• Outstream ads can drive higher engagement, as they autoplay when in view, (hopefully) capturing the user’s attention.

Outstream Video Best Practices

• Design for Silent Play: Ensure your video ads are optimized to deliver a clear message even when autoplayed without sound.
• Create Engaging Thumbnails: Use eye-catching thumbnails to encourage users to engage with the video ad.
• Short and Concise: Keep outstream video ads short to align with the user’s content consumption habits.

Considerations

• Viewability: Ensure that outstream video ads meet viewability standards and are positioned where they will be seen by users.
• Performance Tracking: Regularly monitor performance metrics such as completed views and engagement rates to optimize future campaigns.