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What Made "Yummier With Coke" Campaign a Hit: Insights from Yummy.ph and Coca-Cola's Partnership

Goals and objectives

Last year, Coca-Cola came to Yummy.ph for their "Yummier With Coke" campaign.

The campaign had two objectives: to demonstrate new ways to consume the product and to make Filipino moms embrace the idea that no home-cooked meal is complete without Coke.

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