Goals and objectives
The largest telecommunications company in Croatia, Hrvatski Telekom (part of Deutsche Telekom group), has been involved in numerous initiatives and activities to promote successful stories and help society prepare for the next wave of technological change.
The client wanted to promote new possibilities and opportunities in all parts of Croatia, and to position itself as the enabler of positive technological change. In an effort to boost these activities, the client created a website called "Generation Next" with stories about individuals and companies that push Croatia forward. The client hired TG Studio to help tells its story.
The mission was threefold: raising awareness and giving exposure to innovative companies and individuals who are driving the economy forward; building an emotional connection with consumers to establish the importance of innovation on a less abstract level; positioning HT's "Generation Next", and thus HT itself, as the hub for technological optimism and innovation.