Goals and objectives
Up until recently, Addiko Bank used to be called “Hypo Alpe Adria Bank” and was known for their rigid credit policies and conservative business model (their words, not ours). Their market advantage was unclear.
They went through a complete brand overhaul with new visual identity, positioning and messaging. The newly born Addiko became a bank “for everybody” that offers simple banking focused on efficiency and clean communication with their users. Good user experience became their trademark, with time-saving services as their latest innovation and USP.
Our job was to convey time-saving, the new USP, to their target audience. And we took that job literally (keep on reading and you’re going to find out how).