Goals and objectives
MVF Global is an award-winning customer generation business that supplies some of the world’s largest companies with high volumes of new customers. Founded in 2009 as a tech startup based in London, MVF is now active in 120 countries and across 15 different industries, generating 10 million total leads per year for big-name clients such as Mars and Nestlé. Using a data-led approach, the lead generation business provides advertising across digital channels to help brands accelerate their growth.
MVF is known for providing sales-ready leads to clients, with its platform based on a pay-per-lead model. As an innovator in its industry, channel diversification sits at the heart of the company’s strategy to find new audiences, believing that it leaves one in better shape compared to the reliance of walled garden platforms like Facebook and Google.
This led MVF to partnering with Outbrain to expand its lead generation capabilities and use the recommendation platform across its many sectors, from education and healthcare to finance and home services. The company’s home services hub regularly tests Outbrain’s latest technologies, from ad experiences to targeting features and optimization tools, to deliver the most effective campaigns for lead generation.