Goals and objectives
Show how TECNO is more than just tech, it’s a truly bias-busting brand.
The historical imbalances in smartphone photography and the current skin tone bias in AI data sets has led to poor portrait photography, especially in groups, and has left many people of colour feeling overlooked and misrepresented. Our insight was rooted in the recognition of a cultural shift.
The task at hand was not just showcasing the technological prowess of the AI-led TECNO innovation but showing how TECNO is creating tech for good with more expansive data sets resulting in inclusive portrait photography and contributing to a global discourse on AI bias, representation and inclusivity.
In the ever-evolving dialogue around AI and smartphone photography, TECNO needed to redefine the standard tech narrative by having a frank, open conversation around the bias of AI and the personal human need for the authentic representation of skin colour in portraiture across all skin tones and in different settings.