Goals and objectives
Sweden's largest audiobook service, Storytel, turned to Creative Studio at Aller media in the May 2021 with a request for a potential long-term collaboration with a publisher. They wanted us to leave the traditional recommendations behind and focus on creative and innovative media solutions. The sky is the limit, the brief read. The primary goal of a possible campaign was to create likability and drive preference for Storytel's brand among women between the ages of 30-65 under 3 months from October to January.