Goals and objectives
Rolex is known all over the world as upscale, high-quality, Swiss luxury watchmaker. Rolex wanted to expand its influence beyond the realm of luxury watches to become involved in various initiatives that contribute to positive global change. The company wanted to do this by actively participating in initiatives related to climate, arts, science, health, cultural heritage and technology.
This campaign “Perpetual planet” is not about selling watches, it’s about highlighting awareness on climate change and Rolex’ specific support on several initiatives helping our planet.