Goals and objectives
Engaging men in general is not a big challenge when it comes to the content we make for Kondomeriet. But to engage young men and make them take the next step and invest in a sex toy seems a bit more tricky. We also know that women still are in the clear forefront of buying sex toys.
Kondomeriet is the biggest sex toy shop in Norway and we have worked closely with them since 2019. They have an always on strategy with their content marketing.
So, how can we talk to young men in a way they like and at the same time reduce taboo? In February Kondomeriet challenged us with a fairly open task. «Write something from a man to the men!»
The result was a short essay, with the title: «Have your penis tried sex toys? If no – why not?»
You will find link to an English version of the article in the appendix.
The main goal of the article was to have a higher share than normal of young, male readers. Furthermore, it was an objective to produce something that differed from the content we usually make for Kondomeriet.