Goals and objectives
The number of pictures taken with smartphones rises year after year.
The new P30 smartphone, launched by the Chinese smartphone brand Huawei in March 2019, focuses on its exquisite camera, thus lifting the art of making photos by smartphone to a higher level.
Huawei P30 rewrites the rules of photography by offering an extraordinary zoom, the tool for making pictures of details & small objects, and a very high quality of pictures at night. The objectives of this campaign were to attract more Apple and Samsung users and to reach a new segment of premium, young & female users. It was important to create consideration of and preference for the new P30 model. The way to do so was to highlight the impact from an aesthetic angle and focus on superior mobile photography & video technology.